8/25/2014 0 Comments
Everyday we are toiling for greater opportunities. Getting up at nine o'clock to work for someone else is toiling. Trying to come up with a new ideas for your business now the brain is toiling for you. We are working without understanding the mental or physical struggle. It's always an positive & negative to everything, if your toils is clear enough to pinpoint ask yourself am I toiling for my purposes are someone else's. As Truth.co beging we where racking up ideas, toiling to find a name with some type of bold feeling. As the days pass by us still brainstorming on the brand, the light clicked on, I'm leaving a few details out of the story. We used an acronym to describe what T.R.U.T.H felt like and what it could offer to streetwear culture, The Righteous Unruly Toiling Homosapiens. It was a long toiling process that made its way on the positive side. A brand that's looking at the world openly and creating innovative styles for the people is what we are giving. Never stop toiling if its working towards making you a better person are changing your current situation. Thanks for reading , share your toiling story with us.
8/16/2014 0 Comments
Insight On Cut & Sew
The Hundreds is one of the brand I picked up on 10th grade year it was a small group of people wearing the brand . It gave off a 80s cartoon vibe from my perceptive I enjoyed the colorway of the Adam bomb and how many different ways they transformed that logo. It was something new for streetwear but also sticking to the basics, everyone was interested in their t-shirts. I personally inspired tons of people to check out the hundreds, I Must admit they inspired us a bit to work on Truth.Co. I was researching things on cut & sew the hundreds had a video on progressing their brand to the next level it change my outlook on cut&sew. Bobby hundreds gives us a run down on how they linked up with the plug and brainstorms on the prices of fabrics. Its a handful of insight for people thinking about starting a cut & sew brand.
(check out the video)
8/16/2014 0 Comments
I find it important that everyone should find their self , as a brand we push individuality. Giving people intrinsic value from a clothing line will be a challenge ''Whats life without challenges''. We try to stand firm on are truths and inspire the rest of are family to do the same. Keep evolving and putting out positive vibes instead of the rough texture, we all have felt the cement before not a good feeling. Its necessary that we flourish from are passions share the ideas amongst your folks. Another refresher video check it out.
Pharrell shares is Inspiration With Spike Lee
8/11/2014 0 Comments
Alex Wiley-Splash Game Video
Chicago artist Alex Wiley just dropped a new video from his mixtape Village Party (June 2014).
Honest raps with a creative style to keep it simple a great body of work.
Video:Directed by Visual Mecca Check it out.
8/9/2014 0 Comments
Enjoying the weekend, we would like to share a video on creativity. It's so many things that inspires our brand to be creative and start new ideas, we find it important to keep things fresh and up-to-date on what other people are working on to provide a experience for the world everyone has a different outlook on creativity. With that being said I would you to check out this video by Jason Silva The Ecstasy of Art.
8/1/2014 1 Comment
Brainstorming On Fall/Winter
Started brainstorming in the middle of the day. Gathering everyone's ''Creative Outlook'' on the next collection we should produce. We all where sitting around chilling letting are minds flow collaborating on the topics that stuck out to all of us. As the summer soon passes us by we start to think about the Fall/Winter, with ideas inspired by outdoors. Trying to incorporate the essences on are t-shirt hoodies etc. Giving the people a feeling of the particular season will be the focus. Whats more important then giving your supporter an experience that they will always remember having people pull out your hoodies because it carry a vibe of the day is righteous. We are aiming to bring nice colorways, authenticity, quality and fun with this collection. It's more then streetwear to us because we all hold different views on style but the same views on life, so you will receive a well rounded collection. The brainstorm ended smooth everyone gave a valuable input we are beginning to design graphics for the Fall/Winter. Thanks for reading